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熱門關鍵詞：啤酒設備精釀啤酒設備酒吧啤酒設備啤酒廠設備

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精釀啤酒再香，也怕“巷子深”

作者：山東天泰人氣：发布日期： 2021-07-22

信息摘要：

在精釀啤酒行业，没有巨人来制定行业标准。未来，如何生产出更具性价比的产品，打破小群体，创造更大的市场，扩大精釀啤酒的消费场景，可能是精酿走出这个圈子的关键。所以谁能够成为这个领头羊才是机遇。愿大家的啤酒設備生意越来越好

精釀啤酒近幾年來一直很火，但仔細觀察就會發現，其發展階段有一個比較明顯的分水嶺。
2015年到2017年期間，是國內精釀啤酒行業最熱鬧的時候，但在那一輪融資熱潮之後，精釀啤酒行業則恢複平靜，直到近兩年，市場又開始發生新的變化。
“原因就是這個賽道真正的大市場是在線下，占到八成以上的比重，需要極強的線下能力，但很多從業人員往往注重線上引爆和營銷，缺乏線下渠道的運營和拓展能力。”孫玮分析說。
雖然近兩年精釀啤酒又重新進入大衆的視野，但團隊能力模型匹配的問題尚未得到很好的解決，有時伴隨著新的問題，比如在質量、品控、管理等方面，這些都需要進一步規劃和完善。孫玮進一步分析道。
在精釀啤酒行业，没有巨人来制定行业标准。未来，如何生产出更具性价比的产品，打破小群体，创造更大的市场，扩大精釀啤酒的消费场景，可能是精酿走出这个圈子的关键。所以谁能够成为这个领头羊才是机遇。愿大家的啤酒設備生意越来越好。

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